UNiDAYS Project 

This project was a response to the UNiDAYS Freshers' 2026 brief — to increase awareness of the full range of UNiDAYS benefits and drive habitual app use among first-year students during September and October.

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Working with my partner Nichole, we developed "Step Into Student Life (But Cheaper)" — a campaign built around the insight that students only engage with UNiDAYS once it feels like part of their real, everyday life.

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Our solution centred on a physical welcome box that connected directly to a personalised in-app experience, supported by a phased social media strategy across TikTok and Instagram, and a CRM touchpoint sequence of emails and push notifications designed to build long-term habit.

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The campaign was designed to live across all required deliverables — app, social and CRM — with a clear journey from awareness through to daily usage.