A double page spread advertisement created in Adobe InDesign for Visit Lincoln, targeting tourists and day-trippers. The concept centres on Lincoln's rich architectural heritage — a theme I chose because architecture is what my eye is naturally drawn to when photographing, and Lincoln's buildings translate beautifully through a lens. Using original Rule of Thirds photography to bring the city to life, the layout balances editorial-style body copy with a structured column grid, demonstrating typographic craft and image placement skills developed through the project.