Creative Fundamentals

AAD2006

Exploring the core principles of advertising and visual storytelling through experimental design and strategic thinking.

Dreams

A billboard campaign created in collaboration with Nichole for Dreams, the UK bed retailer. Three ads, one strategy: "maybe the reason you can't get to sleep is because you've got the wrong bed.

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1+1=3

A college advertising brief created with Freya, exploring what happens when the sensory world of luxury chocolate collides with digital.

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Exaggeration

A first-year advertising project created with Caitlin. We built a three-ad campaign around the insight that Airbnb feels so much like home, some guests never leave.

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Comparative Juxaposition

For this project me and Katie created three comparative juxtaposition adverts for Center Parcs, built around the idea that Center Parcs doesn't sell a holiday, it sells the feeling of reconnecting with the people you love.

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Guerilla

Burger King — Guerrilla Advertising A flame-grilled guerrilla concept developed with Nichole, turning a bus stop bench into a charcoal BBQ to bring Burger King's oldest truth to life on the street. flair.

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