As part of a university brief, I researched and presented M&C Saatchi — exploring who they are, what they stand for, and the work that makes them one of advertising's most recognised names. Looking into their history, key clients like the NHS, LEGO and Virgin Atlantic, their London base at Golden Square, and the creative leadership behind the agency. This project helped me dig into the industry, develop my research skills, and gain a real understanding of how a major creative agency thinks and operates.