A guerrilla advertising concept developed in collaboration with Nichole as part of a Creative Advertising brief. The idea centres on Burger King's oldest and most ownable truth — that they have been flame grilling their burgers since 1954. Our final concept transforms a bus stop bench into a charcoal BBQ grill, with glowing embers underneath and the line "We cook the same way your dad does on a Sunday." The environment does the work, making the flame-grilling difference something people feel rather than just read